Interior Design
Showcasing design projects and local discovery
Interior design is a portfolio-first industry — clients browsing Google Maps are visually evaluating your aesthetic before they read a single word. Your GBP must function as a curated gallery that immediately conveys your design style, past project scale, and geographic service range. Unlike retail, interior design clients often travel beyond their immediate neighborhood, so setting a service area and using project-specific keywords can dramatically expand your reach.
What to check
- 1No high-resolution project photos organized by style (Scandinavian, industrial, luxury residential) — style consistency in photos is critical
- 2Business description doesn't specify project types (residential, commercial, renovation) or typical budget range
- 3Service area not configured — interior designers often serve a wide radius beyond their studio location
- 4Missing 'By appointment only' attribute, leading to walk-in confusion at a studio not set up for drop-ins
- 5Not using Google Posts to showcase recently completed projects and drive traffic to portfolio pages
FAQ
What's the best GBP category for an interior design firm?
Use 'Interior Designer' as your primary category. If you also sell furniture or accessories, 'Home Goods Store' or 'Furniture Store' can be added as secondary categories to capture retail search intent alongside service searches.
How do we get design clients to leave detailed reviews?
After project completion, personally reach out to the client with a handwritten note or phone call before sending a review link. Ask them to describe the transformation they experienced and how the space now makes them feel — this prompts specific, story-driven reviews that attract future clients.